Business Strategies & Planning
Whatever your line of business, and whether you're a start-up company or a well-established firm, Aurora can help you define your business strategy and create a business plan to deliver it. It could be for a totally new venture, adding a new line of business to an existing range, or reinventing yourself – we can help.
Setting out a business strategy can be one of the hardest tasks you face. Often you have just a blank page and an idea. Turning the idea into a coherent strategy that can be implemented and create a profit frequently needs help. It's an area where Aurora can help.
We can help you to identify the opportunity, quantify it (through our research and analysis services), do a SWOT analysis on you and your competition, review your profit-model options, identify the marketing barriers and possibilities and create an overall strategy for your business. We can also contribute to the definition of the tactical directions for the new venture.
Once you have your strategy worked out, you are ready to turn it into a business (action) plan. Aurora can help here, too.
Entrepreneurs and innovators are often good at creating and developing ideas for new business ventures, but may lack the skills needed to turn them into winning propositions. To get financial backing, you need a business plan. This typically includes detailed product or service definition, market analysis and positioning, competitor analysis, revenue and expenditure projections, and financial statements. Aurora has many years of experience developing business plans. We use tried and tested tools to create plans that have both content and style. Aurora produces professional business plans, based on our detailed discussions with the management team and the agreed strategy.
We start with a standard table of contents for the plan, which we adjust in consultation with our client – eliminating irrelevant sections and adding new sections where they are needed. As part of the planning process, we use intelligent spreadsheets to create the 3 or 5 year financial forecasts – profit and loss, cash flow and balance sheets – that a funder will want to see.
Our plans also include charts and graphs to highlight key performance indicators, making it easy for you and your management to see the important results of the plan at a glance.
Advising on existing business plans
You may already have a detailed business plan. Before using the plan to solicit outside investment, or seek your board's approval, Aurora can review the plan and advise you on how to improve it. If you've been unsuccessful in your search for funding, or getting board approval, we can help you to turn it into a winning plan.
